Trusted by studios worldwide
150+
Campaigns
Launched
120M+
Players Reached
25+
Years in games
Something quite different
Not just game marketing services A mix of marketing & dev-alignment.
We offer end-to-end video game marketing services, including market positioning, marketing strategy, Steam page optimisation, influencer campaigns, PR, social media, paid advertising, community growth and launch support. Whether you need a complete marketing partner or targeted support, we adapt our services around your game, team and development stage.
So what makes us different?
We don't just know how to market games. We build them too, working inside production teams to help shape the product for the best positioning, audience appeal and market fit throughout development.
​
Successful games are rarely the result of guesswork. They come from constant refinement, playtesting and collaboration across design, programming, art, audio, production and marketing. As the game evolves, so do the expectations of the market. We work with your team and find the best solutions to solve both complex in-game gameplay appeal, external market expectations & growth.
​
Passion for making a great game is essential, but passion alone does not make a game marketable. Developers are understandably focused on building the game. We focus on making sure what they are building has the strongest possible chance of finding, attracting and converting the right audience.
​
vMarketer helps you answer the questions production teams often don’t have time or distance to answer properly: Is the game appealing to the right audience? Are we communicating the strongest features? Is the Steam page doing the game justice? Are we building the right assets? Is the game becoming easier or harder to sell as development changes?
​
That means fewer late marketing surprises, clearer priorities for production, stronger market fit, and a better chance of launching a game people already understand and want.
We align game + marketing for
stronger video game advertising
Because we work closely with your team and understand how the game is being shaped, our advertising goes deeper than simply promoting what is obvious. We identify the hidden moments, mechanics, behaviours and player experiences with the strongest potential to be shared, talked about and turned into audience growth.
​
That insight informs everything from TikTok, YouTube and short-form video to influencer campaigns, UGC, live-action, skits, trends, performance ads and user acquisition campaigns. The result is creative that feels native to the game, resonates with the right players and is built to drive wishlists, installs, engagement and sales.
There's a lot to games marketing, here are the most commonly requested services:
Our video game marketing services cover strategy, market positioning, Steam marketing, influencer campaigns, video game advertising, PR, social media, community growth and game launch marketing across PC, console and mobile games.
Video Game Marketing Strategy
Build a stronger, more marketable game with audience research, market positioning, competitor analysis, playtesting and marketing strategy integrated with your development team.
Steam Marketing & Wishlist Growth
Improve your Steam page, positioning, discoverability and conversion with Steam marketing designed to grow wishlists and build demand before launch.
About Us, more than another video game Marketing Agency
vMarketer is a specialist video game marketing agency led by Ash Hodgetts, a games marketing, publishing and development executive with more than 25 years of experience.
Having worked with global publishers, studios and indie developers, as well as developing and releasing games himself, Ash brings senior-level strategy, hands-on execution and a practical understanding of what it takes to build, position, market and grow a successful game.
Trusted by game brands
From indie studios, publishers & solo devs
We've worked with indie developers, established studios, global publishers and solo developers across every stage of development. From early market positioning and Steam strategy to influencer campaigns, advertising and launch support, we adapt to the size of your team, your game and what you need to achieve next.
Take a closer look at how the team at vMarketer works within video game production.
Follow our More Than Marketing series for a closer look at the production work we've been involved in beyond traditional game marketing.
​
Start with Asset Production, where we take you through the creation of characters for the PlayStation game Yorbie, from early concepts and sourcing 3D artists through modelling, optimisation, rigging, animation and final in-game assets.
Have a game project in mind?
Work with a games marketing agency that’s different
We offer end-to-end video game marketing services, including market positioning, marketing strategy, Steam page optimisation, influencer campaigns, PR, social media, paid advertising, community growth and launch support. Whether you need a complete marketing partner or targeted support, we adapt our services around your game, team and development stage.
Frequently Asked Questions About Video Game Marketing
Ideally, before the game reaches the final stages of production. Early involvement gives a video game marketing agency time to understand the audience, identify the most marketable parts of the game, improve positioning and flag problems before they become expensive to fix close to launch.
Yes, but the approach changes. With a short runway, the priority becomes identifying the strongest available opportunities, improving the Steam or store journey, concentrating on the most relevant channels and making sure the campaign accurately reflects the game players are about to receive.
A video game marketing company should understand production schedules, builds, milestones, asset dependencies and the impact marketing requests can have on developers. Marketing works better when it fits production rather than operating as a separate layer outside it.
We do not start by selling every available service. We look at the game, audience, development stage, existing community, budget and launch objectives first. From there, the right mix may involve strategy, Steam, creators, PR, advertising, social, community or launch support.
Indie game marketing usually has less budget, less existing awareness and fewer production resources, which makes focus more important. The game needs a clear reason for players to care, and marketing activity has to concentrate on the channels and audiences most likely to respond.
Yes, but it generally requires more time. Strong positioning, Steam optimisation, creators, community activity, useful content and carefully selected PR opportunities can build demand organically. Paid media can then be used selectively to test and amplify what is already working.
PC and console game marketing often relies more heavily on store visibility, wishlists, creators, community, PR and major release beats. The buying cycle is different, players research games differently, and campaigns often need to build demand over a much longer period before release.
Often, yes. Steam, PlayStation, Xbox and Nintendo audiences behave differently, and the available store tools, promotional opportunities and buying behaviours vary. The core positioning should remain consistent, but the execution can change substantially by platform.
It is not always the biggest feature. We look for the mechanic, experience, visual moment, progression system or player behaviour that is easiest for the right audience to understand and care about. Sometimes the strongest marketing asset is something the development team did not initially consider important.
Marketing should provide that feedback early. If trailers, creators, playtests, store assets or campaign testing repeatedly show that another aspect of the game is generating more interest, the positioning should adapt rather than forcing the original message.
They can, when appropriate. Video game marketers should not dictate production, but market feedback can help developers understand what players respond to, where expectations are being created and whether certain features could improve discoverability, creator coverage or conversion.