Video
Games Marketing

Video Game Marketers for self-publishing, indie game studios, large studios and publishers.

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Facing a crunch before launch? Let us step in and craft a powerful launch strategy, so you can stay focused on final bug fixes and prepping that day-one patch. While you're polishing the game, we'll be building excitement with journalists and players, making sure your release hits with impact.

From media planning and creative support to developing core messaging, we offer a full range of services backed by robust analytics and tracking. We’ll ensure your marketing remains data-driven, adaptable, and effective, giving you peace of mind as launch day approaches.

Games marketing should kick off around the First Playable build or shortly after. It's crucial to give the marketing team enough time to map out asset production, identify key features to highlight, and establish timelines for content releases. Including marketing in MVP planning ensures that the game's most valuable aspects are aligned with promotional efforts from the start, setting the stage for a successful launch.

Games Marketing Begins at First Playable Build or at very least MVP Planning.

Launch Strategy & PR, Discord Community Building

Launching a new product or breaking into a new market can be a complex and challenging task. vMarketer is here to help you build a comprehensive go-to-market strategy, complete with health checks, modeling, roadmapping, process alignment, and KPI analysis across all channels. We’ll ensure you achieve a fully integrated digital marketing approach that drives tangible results.

Fine-tune Your Go-To-Market Messaging

Key messaging is the foundation of any marketing campaign. Your key messages are the main points of information you need your audience to read, hear, understand and remember. They underpin all written and spoken communications surrounding your game and are essential to establishing your game’s identity in your player’s minds before they decide to play it.